The company that I have selected to create a commercial type work is for the Target corporation. What I am trying to do is address a target audience of people with professional and educational ambitions. By choosing an identifiable female, who is attractive but not intimidating, I anticipate to reach the widest possible audience. By choosing the corporate colors of red and white, the image is quickly identifiable as a target message. Visual association such as stylized books, as well as yoga poses in fitness clothing, I visually associate education and fitness with the company. One piece by symbolism of books visually represent education, while the other piece with a yoga pose visually represents fitness.
No comments:
Post a Comment